as i noted earlier, cognition defines our worldview and in overall our action, reaction and behavior. although some think that cognition is all about intelligence and thinking but i must clarify that cognition is not only about intelligence, in fact intelligence and intellectual capabilities are , by the best conjecture, a subset of our cognitive capabilities. cognition links motions with analysis, rationality with intuition and moods with enduring persistent patterns thus is goes beyond simple thinking.
that is why it matters
given the scope of this blog i content with the role of cognition in three areas: strategy, entrepreneurship and marketing and i also show that how these three can come together is a so-called field of neuro-economics
i begin with a brief review of these three and then flesh out each one .
that is why cognition is so broad and matters to all aspects of business
so i begin with strategy
that is why it matters
given the scope of this blog i content with the role of cognition in three areas: strategy, entrepreneurship and marketing and i also show that how these three can come together is a so-called field of neuro-economics
i begin with a brief review of these three and then flesh out each one .
- cognition in strategy concerns with behavior of executives and middle managers in formulating and implementing strategies by using tangible and intangible resources, capital, assets, knowledge, procedures, etc . it is primarily aimed to explore and explain how different cognitive factors and processes influence these key phenomena and how we can manage them in favor of the current and future strategic posture of the firm or shortly the creation, capture and protection of value
- cognition in entrepreneurship tends to differ from strategy in some aspects. entrepreneurship deals with identification, recognition or exploratory, discovery and creation of opportunities and then findings way and developing, accumulating required resources and capabilities to exploit them . therefore when it comes to the process of opportunities to form a new venture or firm it diverges from strategy but when it comes to the process of recourse management from acquisition to allocation and deployment in exploitation of the opportunities it overlaps with cognitive view of strategy ( formulation and implementation)
- finally marketing and cognition is a fascinating filed which aspires to explore and explain behavior of consumers and activities which marketing managers must do in respond to these behaviors. imagine the concept of brand in the mind of consumers or perception of a good or service or even interpretation of an ad , they are all cognitive aspects of consumers, so on the other hand imagine thoughts behind a brand , marketing strategy or an ad from a marketing department , this is the cognitive side of a marketing manager who brings to or take away consumers from a firm.
that is why cognition is so broad and matters to all aspects of business
so i begin with strategy
