how do really cognitive studies matter? an introduction to the architecture of this blog

as i noted earlier, cognition defines  our worldview and in overall our action, reaction and behavior. although some think that cognition is all about intelligence and thinking but i must clarify that cognition is not only about intelligence, in fact intelligence and intellectual capabilities are , by the best conjecture, a subset of our cognitive capabilities. cognition links motions with analysis, rationality with intuition and moods with enduring persistent patterns thus is goes beyond simple thinking.

that is why it matters

given the scope of this blog i content with the role of cognition in three areas: strategy, entrepreneurship and marketing and i also show that how these three can come together is a so-called field of neuro-economics

i begin with a brief review of these three and then flesh out each one .

1. cognition in strategy concerns with behavior of executives and middle managers in formulating and implementing strategies by using tangible and intangible resources, capital, assets, knowledge, procedures, etc . it is primarily aimed to explore and explain how different cognitive factors and processes influence these key phenomena and how we can manage them in favor of the current and future strategic posture of the firm or shortly the creation, capture and protection of value 
2. cognition in entrepreneurship tends to differ from strategy in some aspects. entrepreneurship deals with identification, recognition or exploratory, discovery and creation of opportunities and then findings way and developing, accumulating required resources and capabilities to exploit them . therefore when it comes to the process of opportunities to form a new venture or firm it diverges from strategy but when it comes to the process of recourse management from acquisition to allocation and deployment in exploitation of the opportunities it overlaps with cognitive view of strategy ( formulation and implementation)
3. finally marketing and cognition is a fascinating filed which aspires to explore and explain behavior of consumers and activities which marketing managers must do in respond to these behaviors. imagine the concept of brand in the mind of consumers or perception of a good or service or even interpretation of an ad , they are all cognitive aspects of consumers, so on the other hand imagine thoughts behind a brand , marketing strategy or an ad from a marketing department , this is the cognitive side of a marketing manager who brings to or take away consumers from a firm. 

that is why cognition is so broad and matters to all aspects of business


so i begin with strategy

cognition is broad, fascinating, deep and bewildering

the beauty of cognition is magnificent in its theoretical and conceptual coverage. it is so deep, broad and expansive . Cognition embraces instincts, affect, rationality, thinking, attitudes, habits and all in all each and every aspects of our momentary and enduring behavior.

it is predictive, prescriptive, descriptive and fulls of twins and turns . thus its understanding opens up new opportunities to our daily life, our behaviors and our future.

given this depth and breadth this blog focuses on managerial and organizational cognition in three domains: (1) strategy, (2) marketing and (3) entrepreneurship

i intend to talk about managerial cognition-how cognitive aspects of managers define and determine their administrative behavior- in these three domains
i created a facebook page for this blog , you can go and see it
http://www.facebook.com/pages/Cognition-thinkstrategizegrow-and-compete/153389794743013 

what is cognition: a preface

cognition is almost impossible to define and describe. i can just say that our cognition is our behavior , it transcends our personalities, our emotions and our intelligence or our thinking . it defines how we see the world and we decide to respond, fir ourselves and survive in a world of uncertainties, risk, complexities and competition.

this page intends to opens up new opportunities and window to this fascinating world from a managerial perspective in general and strategic in particular. i attempts to talk to two general groups of audiences:

1) academicians and researchers who are engaged with or involved in research around and about managerial and organizational cognition and

2) executives, entrepreneurs, managers and all those who are involved in real world of business, its challenges, twists and turns.